Shure Distribution UK Changes Name To Shure UK

Shure, a manufacturer of microphones and audio electronics, has announced a change in its official business name Shure Distribution UK becoming Shure UK.

The name change comes as a result of business growth since adopting a vertical market strategy in 2013. To continue sustaining this growth, it is the right time for the company to focus efforts away from third party brands, and instead direct sole attention towards Shure's success in the UK.

By refining the company's strategy and focus, Shure will increase capacity for value-added services, while also deepening end-client engagement and developing more rewarding programs for valued channel partners.

Rob Lackey, Company Director, Shure UK Limited commented: "After more than 50 years as a multi-brand distributor, Shure has grown significantly globally and in the UK, allowing us to re-focus UK business activities for continued growth in the years ahead. The removal of distribution from our trading title is also necessary to accurately reflect the diverse range of business activity that is critical to our future success. We continue to invest heavily in sales and marketing across all three vertical markets while increasingly delivering best-in-class training to our clients and the broader industry."