Zattoo Announces European Partnership With Smartclip

European interactive video network smartclip, has announced a new publisher deal with online TV player, Zattoo.
smartclip will be responsible for advertising placements across Zattoo's portfolio of over eight million video clips to improve the monetisation of video inventories in the UK, Germany and Spain.
As the advertising landscape continues to evolve, agencies are continually looking for innovative ways of displaying content beyond the traditional banner placements, and the next logical step is video advertising which offers a wealth of opportunities for interaction and targeting.
To assist this drive, collaborative sales teams from Zattoo and smartclip will work together to help media planners and agencies harness the full potential of online video advertising, while providing detailed reporting at every stage of the process.
Nick Brambring, Vice President of Advertising and Regional Manager CEE, commented: "We are delighted to be working with smartclip in what we hope will be an exciting and profitable new venture for us. We were impressed by smartclip's sizable market share and knowledge of the online video market and believe that we have found the ideal solution to match our business needs.
"We're focussing on measureability and accountability to help the business grow. smartclip can offer us a strong and reliable sales force which will help us achieve this."
Roland Schaber, smartslip's COO, said: "Zattoo is one of the most interesting and successful providers for online TV making them a natural partner for our European marketing activities. This partnership is also set to give us a significant advantage in the second half of the year when we look to extend our footprint across Europe."
Sam Kayum, Managing Director of smartclip UK, said: "The deal with Zattoo is testament to the demand for online video, which is a rapidly growing sector in the advertising industry. It's a great win for us on both a local and European level and we look forward to working with more publishers in the next few months."
(KMcA/JM)