Smartclip Expands Into The Nordics

One of Europe's leading digital video advertising network, smartclip, is expanding into the Northern European market, with the opening of an office covering the Nordics.
The expansion sees the appointment of Magnus Hultman as Managing Director of smartclip Nordics, serving markets in Denmark, Finland, Norway and Sweden.
Magnus Hultman has more than twelve years of internet experience and will help smartclip establish a strong foothold on the Northern European market. Prior to joining smartclip Magnus was Sales Manager for Videoplaza, an online video ad platform and he is also known for his work in establishing Instadia and Omniture in Sweden, companies that now provide solutions for web analytics and campaign tracking.
smartclip Nordics is set to grow from Stockholm, but as soon as possible establish local sales offices in Oslo, Copenhagen and Helsinki.
Jean-Pierre Fumagalli, CEO of smartclip, said: "The opening of smartclip Nordics gives us an important base in the region and a strong presence in all the major European markets. It also means we can offer a closely meshed network of premium publishers on an international level, consolidating our unique position to carry out high-impact pan-European campaigns.
"Magnus brings commitment, knowledge and a wealth of experience to the position and will play an instrumental role in establishing smartclip in Northern Europe, which is experience rapid growth in video advertising. In Sweden alone we saw a remarkable 10MEUR turnover in the first half of 2010, so this is clearly a market we need to address."
Magnus Hultman added: "Online video is growing in popularity in the Nordics and consumers in the market tend to be quicker off the mark to adopt new communications technologies. smartclip is leading the development in multi-screen solutions, delivering video ad campaigns whenever the viewer wants to watch and to wherever the consumer is, whether it's on the computer screen, smartphone, gaming device or even a connected TV. We're looking forward to working with more advertisers and publishers to help them maximise their monetisation strategies and increase brand awareness within their target groups."
smartclip monetises the video advertising inventory for more than 400 publishers across Europe and the US and has run more than 1,000 online advertising campaigns in the past two years.
The smartclip interactive network enables media planners and advertisers to re-purpose video material online, which has been originally created for TV campaigns. The company's technology-agnostic approach uses intelligent network technology to ensure the compatibility of the disturbed video ads with any embedded media player.
(KMcA/BMcC)