New Appointment For Smartclip

Smartclip, Europe's leading digital video ad network, has appointed Yahoo's Shirlene Chandrapal as Vice President of Connected TV, with immediate effect.
Shirlene Chandrapal joins smartclip from Yahoo! Europe where she was Director of Yahoo! Connected TV, a platform that delivers Internet content to TV sets. In her role Shirlene covered all major European markets and was responsible for strategy implementation, partnership development across Europe and product marketing.
In her new role at smartclip, Shirlene Chandrapal will be responsible for driving and implementing smartclip's strategy as a unified pan-European solution within the emerging, high-potential market of Connected TV.
The proliferation of the smartclip proprietary technology UTAI (Universal Television Adserver Interface), the first advertising technology to standardise and simplify video advertising on hybrid TVs, constitutes a major pillar of this strategy. UTAI is the only technology to enable media agencies and brand advertisers to work with just one format across the Internet and Connected TVs.
Shirlene Chandrapal has extensive expertise in the online industry on an international level. She was responsible for the successful pan-European roll-out for several of Yahoo! products including the Yahoo! Direct Response product. Prior to her role at Yahoo!, Shirlene was the Commercial Director at Bluelithium responsible for sales and product marketing. Previously, she held positions at Opodo as Sales and Distribution Director and as partner and media manager at Vodafone.
Jean-Pierre Fumagalli, CEO of smartclip, explained: "We are on the cusp of a huge market for Connected TV, with predictions that by 2015, the Western European market will be saturated. With her impressive experience in the online industry and as Director of Connected TV Europe for Yahoo!, Shirlene is the perfect fit to establish smartclip as the leading provider and partner for media agencies and advertisers in this realm. She is passionate about digital and will establish online video advertising for smartclip on the big screen in our living rooms."
Shirlene Chandrapal added: "Smartclip is an innovator within the online media marketing landscape, especially in the Connected TV space. I am very much looking forward to my new role and hope to establish smartclip as the leader for online video advertising in all of the major European Connected TV markets. With proprietary technology and great regional sales teams, we are already in a strong position to achieve this goal."
Shirlene is based in smartclip's UK office in central London.
(KMcA/GK)