Broadcast News
08/04/2009
Broadcasters Choose Enterprise-Class OmniBus iTX
OmniBus Systems has announced that more than 750 channels of OmniBus iTX have now been installed in critical applications with broadcasters around the world.
The groundbreaking enterprise-class iTX production and playout system has been chosen by some of the world's most prestigious broadcasters for its ability to drive flexible new prime time channels and power innovations such as the rollout of the industry's first 1080p24 HD service.
With a roster of users including AT&T, Turner, DIRECTV, CNN, ABC and the BBC, iTX is being used for large-scale, high-end applications that require the ability to integrate into complex environments, provide exchange of data with the broadcaster's business and traffic systems and respond instantly to input from a variety of sources.
OmniBus CTO Ian Fletcher said: "Applications such as these highlight the capabilities iTX has for giving broadcasters the tools to go far beyond what was possible with the previous generation of playout technology.
"These broadcasters are making big advances in the quality of their offering to the audience and in the sophistication of the operations needed to deliver it. So, far from using IT-based solutions to provide an unsophisticated and limited 'channel-in-a-box' functionality, they are exploiting the open and flexible potential of iTX to create entirely new enterprise-wide infrastructures and taking broadcasting into the next stage of its evolution."
iTX provides a level of integration and interactivity that sets it apart from other IT-based products, allowing broadcasters to use it at the core of operations that require a high degree of responsiveness to late-breaking events, last-minute interventions and instant changes to on-screen graphics and information displays.
Unlike other IT playout products, iTX has powerful facilities to enable the kind of regional opt-outs and commercial breaks across multiple regions with last-minute changes that today's broadcasters need to drive revenue.
iTX's ability to form a network-aware matrix of channels provides the outstanding resilience necessary for a prime time frontline broadcast infrastructure, with automated failover, comprehensive system-wide monitoring, alerts and diagnostics.
Tim Mendoza, Executive Vice President of OmniBus, said: "The rapid uptake of iTX by major broadcasters, including IPTV and DTH organisations, is a great endorsement for OmniBus. But even more important is the fact that these broadcasters are using iTX to do things that could not have been done before, for both technical and economic reasons.
"The introduction of other IT-based products that provide playout functionality clearly indicates that there is now a general migration toward open standards in broadcasting. The important issue for the industry to understand is that real technological advances and business advantages do not come from simply using an IT-based product that provides a limited function 'in a box'. The major broadcasters are showing that, with powerful enough IT technologies, such as iTX, they can explore entirely new revenue-producing avenues that would otherwise be too cost-prohibitive using legacy proprietary products."
Further information is available at: www.omnibus.tv.
(KMcA/BMcC)
The groundbreaking enterprise-class iTX production and playout system has been chosen by some of the world's most prestigious broadcasters for its ability to drive flexible new prime time channels and power innovations such as the rollout of the industry's first 1080p24 HD service.
With a roster of users including AT&T, Turner, DIRECTV, CNN, ABC and the BBC, iTX is being used for large-scale, high-end applications that require the ability to integrate into complex environments, provide exchange of data with the broadcaster's business and traffic systems and respond instantly to input from a variety of sources.
OmniBus CTO Ian Fletcher said: "Applications such as these highlight the capabilities iTX has for giving broadcasters the tools to go far beyond what was possible with the previous generation of playout technology.
"These broadcasters are making big advances in the quality of their offering to the audience and in the sophistication of the operations needed to deliver it. So, far from using IT-based solutions to provide an unsophisticated and limited 'channel-in-a-box' functionality, they are exploiting the open and flexible potential of iTX to create entirely new enterprise-wide infrastructures and taking broadcasting into the next stage of its evolution."
iTX provides a level of integration and interactivity that sets it apart from other IT-based products, allowing broadcasters to use it at the core of operations that require a high degree of responsiveness to late-breaking events, last-minute interventions and instant changes to on-screen graphics and information displays.
Unlike other IT playout products, iTX has powerful facilities to enable the kind of regional opt-outs and commercial breaks across multiple regions with last-minute changes that today's broadcasters need to drive revenue.
iTX's ability to form a network-aware matrix of channels provides the outstanding resilience necessary for a prime time frontline broadcast infrastructure, with automated failover, comprehensive system-wide monitoring, alerts and diagnostics.
Tim Mendoza, Executive Vice President of OmniBus, said: "The rapid uptake of iTX by major broadcasters, including IPTV and DTH organisations, is a great endorsement for OmniBus. But even more important is the fact that these broadcasters are using iTX to do things that could not have been done before, for both technical and economic reasons.
"The introduction of other IT-based products that provide playout functionality clearly indicates that there is now a general migration toward open standards in broadcasting. The important issue for the industry to understand is that real technological advances and business advantages do not come from simply using an IT-based product that provides a limited function 'in a box'. The major broadcasters are showing that, with powerful enough IT technologies, such as iTX, they can explore entirely new revenue-producing avenues that would otherwise be too cost-prohibitive using legacy proprietary products."
Further information is available at: www.omnibus.tv.
(KMcA/BMcC)
Top Related Stories
Click here for the latest broadcast news stories.
11/10/2024
Skillshare Selects Amagi To Be Its Partner For FAST Playout
Amagi has announced that Skillshare has chosen Amagi to be its partner for FAST playout and delivery globally for the launch of Skillshare TV, a first
Skillshare Selects Amagi To Be Its Partner For FAST Playout
Amagi has announced that Skillshare has chosen Amagi to be its partner for FAST playout and delivery globally for the launch of Skillshare TV, a first
18/11/2024
CANAL+ Polska Expands Playout Capability
Cinegy has announced that CANAL+ Polska has chosen its solutions for an expansion of its playout capability. The broadcaster, which delivers premium c
CANAL+ Polska Expands Playout Capability
Cinegy has announced that CANAL+ Polska has chosen its solutions for an expansion of its playout capability. The broadcaster, which delivers premium c
05/06/2024
EvertzAV To Showcase Eco-System Of IP Routable Products And Solutions
EvertzAV, a division of Evertz, the global leader in providing professional A/V over IP solutions, is to participate at InfoComm 2024 where it will sh
EvertzAV To Showcase Eco-System Of IP Routable Products And Solutions
EvertzAV, a division of Evertz, the global leader in providing professional A/V over IP solutions, is to participate at InfoComm 2024 where it will sh
14/11/2024
Atlona Adds Several Introduced Products To Its Omega Builder Room
Atlona has added several recently introduced products to its Omega Room Builder, a unique online resource to help integrators understand how various O
Atlona Adds Several Introduced Products To Its Omega Builder Room
Atlona has added several recently introduced products to its Omega Room Builder, a unique online resource to help integrators understand how various O
29/10/2024
Nixer Pro Audio Launches Two New Products
Nixer Pro Audio has launched two new products – the PD Ravenna and the RL Series – both powered by Merging Technologies' ZMAN card. These solutions ar
Nixer Pro Audio Launches Two New Products
Nixer Pro Audio has launched two new products – the PD Ravenna and the RL Series – both powered by Merging Technologies' ZMAN card. These solutions ar
29/10/2024
Cinegy Provides Suite Of Products To BHRT
Cinegy has provided its suite of products to the Public Radio and Television Service of Bosnia and Herzegovina (BHRT) in support of a major digitisati
Cinegy Provides Suite Of Products To BHRT
Cinegy has provided its suite of products to the Public Radio and Television Service of Bosnia and Herzegovina (BHRT) in support of a major digitisati
17/10/2024
Atlona Unveils Additions To Its GAIN Series Of Audio Products
Atlona has announced the latest additions to its GAIN Series of audio products. Now shipping, Atlona's AT-GAIN-M50-LZ is a two-input mixer amplifier d
Atlona Unveils Additions To Its GAIN Series Of Audio Products
Atlona has announced the latest additions to its GAIN Series of audio products. Now shipping, Atlona's AT-GAIN-M50-LZ is a two-input mixer amplifier d
07/08/2024
Glensound To Unveil New Products At PLASA London
Glensound is to unveil several new products that are very relevant to the PLASA attendees. New to PLASA is the Greater Divine Intelligent Network Audi
Glensound To Unveil New Products At PLASA London
Glensound is to unveil several new products that are very relevant to the PLASA attendees. New to PLASA is the Greater Divine Intelligent Network Audi
06/08/2024
Clear-Com To Feature A Range Of Innovative Products At IBC 2024
Clear-Com®, is to return to IBC 2024, a global content and technology exhibition. The show, taking place in Amsterdam from September 13-16, 2024, will
Clear-Com To Feature A Range Of Innovative Products At IBC 2024
Clear-Com®, is to return to IBC 2024, a global content and technology exhibition. The show, taking place in Amsterdam from September 13-16, 2024, will
26/07/2024
Sencore To Display Its Most Popular Products At IBC 2024
Sencore is to showcase its latest and most popular products at IBC from September 13-16, 2024, at the RAI in Amsterdam, where there will be a focus on
Sencore To Display Its Most Popular Products At IBC 2024
Sencore is to showcase its latest and most popular products at IBC from September 13-16, 2024, at the RAI in Amsterdam, where there will be a focus on
25/07/2024
Telos Alliance® Unveils Two New Products
Telos Alliance® has unveiled two new products from its Axia® line of AoIP studio consoles and accessories: StudioCore and StudioEdge. StudioCore will
Telos Alliance® Unveils Two New Products
Telos Alliance® has unveiled two new products from its Axia® line of AoIP studio consoles and accessories: StudioCore and StudioEdge. StudioCore will
17/07/2024
Glensound To Unveil New Products At IBC 2024
Glensound is to introduce several new products at IBC 2024. Among these, one notable introduction is the European Parliamentary Broadcast System. Know
Glensound To Unveil New Products At IBC 2024
Glensound is to introduce several new products at IBC 2024. Among these, one notable introduction is the European Parliamentary Broadcast System. Know
02/07/2024
SimpleStream To Unveil New Features To Its Channel Studio And Livestream Scheduler Products
At IBC 2024, Simplestream is demonstrating new features and enhancements to its award-winning Channel Studio and Livestream Scheduler products, allowi
SimpleStream To Unveil New Features To Its Channel Studio And Livestream Scheduler Products
At IBC 2024, Simplestream is demonstrating new features and enhancements to its award-winning Channel Studio and Livestream Scheduler products, allowi
23/05/2024
Glensound To Exhibit New And Upgraded Products At InfoComm 2024
Glensound is exhibiting for the first time at InfoComm 2024. The company is demonstrating why it has such an enviable reputation in the broadcast mark
Glensound To Exhibit New And Upgraded Products At InfoComm 2024
Glensound is exhibiting for the first time at InfoComm 2024. The company is demonstrating why it has such an enviable reputation in the broadcast mark
10/05/2024
Glensound To Showcase Portfolio Of Networked Audio Products
Glensound is showcasing the latest additions to its extensive portfolio of networked audio products at CABSAT. Audio over IP (AoIP) is now an essentia
Glensound To Showcase Portfolio Of Networked Audio Products
Glensound is showcasing the latest additions to its extensive portfolio of networked audio products at CABSAT. Audio over IP (AoIP) is now an essentia