OmniBus Systems' iTX wins top honours at NAB 2006

OmniBus Systems' revolutionary iTX software-based automation has taken two top honors at NAB 2006, garnering a TV Technology STAR (Superior Technology Award Recipient) Award and a Television Broadcast Top Innovation Award, both of which were selected by industry experts over the course of the NAB exhibition.
"We're pleased that with more than 1,400 exhibitors representing tens of thousands of products, the NAB launch of iTX attracted such significant attention from broadcast professionals and editors," said OmniBus CEO Mike Oldham. "iTX is the culmination of 15 years of innovation in high-end automation, and the success of the product in the field and at NAB clearly demonstrates that today's market understands the value that software-based transmission control can bring to broadcast operations of all sizes."
The 2006 STAR Award from the editorial staff of TV Technology celebrates and showcases the preeminent technological innovations available to the broadcast industry, based on editor and columnists' review of a variety of products, their technical applications, and their overall contribution to the industry.
Products or technologies that receive the TVB Top Innovation Awards are nominated by industry professionals and selected unanimously by the editorial team of Television Broadcast magazine. These awards are presented in recognition of Technology Insight for the Bottom Line, having combined innovative technical achievement with workflow and cost efficiencies.
The new OmniBus iTX intelligent transmission software enables dramatic workflow efficiencies and cost savings by replicating video server, master control, graphics, and logo inserters to a very high level of sophistication and providing functionality including automation, ingest, editing, and basic content management.
This format-independent and bit rate-agnostic solution can mix DV, MPEG-1 through MPEG-4, AVI, and WMV formats freely and will scale incoming media of any resolution to the appropriate output format, enabling SD and HD content to be mixed on the same playlist. iTX playout is based on OmniBus' latest state-of-the-art automation system, which features a flexible and intuitive drag-and-drop interface that allows operators to monitor and control multiple channels and schedules on-screen simultaneously. Captions, logos, vision effects, and even audio effects are built into the interface, and a preview function allows the user to validate complete sequences before they air.
The innovative solution allows small- and mid-sized broadcasters to make a measured, cost-effective migration from the traditional hardware-based world toward a next-generation, software-based transmission facility. iTX technology is compatible with existing automation systems, so broadcasters of any size can use it to run a conventional broadcast chain or a new-generation iTX transmission chain.
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