SysMedia And Icareus Form Multi-Level Global Strategic Alliance

SysMedia, leading specialist in subtitling solutions and content management and production systems for interactive TV and teletext, has formed a multi-level strategic alliance with Icareus, specialists in TV-centric interactive services and technologies.
Icareus, based in Helsinki, Finland, will become technical partners with SysMedia for interactive digital TV and mobile TV. This involves the integration of SysMedia's multi-platform Gold content production and management system with Icareus' playout solutions across MHP, tru2way, DVB-H and MHEG-5 platforms.
Icareus will also operate as a reseller for SysMedia's globally renowned WinCAPS subtitling products in Latin America and through its sales offices in Montevideo (Uruguay) and Mexico City.
Tony Leiponen, Managing Director, Icareus, said: "The key advantages of this strategic alliance are that SysMedia is an experienced and recognised player in the market and our products complement each other in a way that will enable us to bring added value to our customers. We can now offer more comprehensive solutions, more cost-effectively and with a quicker time-to-market."
Andrew Lambourne, CEO, SysMedia, said: "For our customers, the benefits of this co-operation are clear: a closely integrated end-to-end solution for new digital text-based services and other interactive TV applications backed up by comprehensive market experience.
"With broadcasters across the world looking for competitive advantage, interactive TV is a proven way of achieving increased brand penetration and this alliance makes those opportunities truly accessible."
Further information is available at: www.sysmedia.com.
(KMcA/JM)