Addiction complete Virgin re-branding project

Advertising agency Addiction have completed the creative concept for the re-branding of Virgin Megastores for print and television for Christmas 2002 through to 2003.
Ivor Kayne, Creative Director at Addiction, said: "The project was inspired by the isometric graphic art of the 60's, using square blocks to create an optical illusion and 3D effect.
The campaign aims to develop Virgin Megastores identity by designing strong visual images in contrast to the current style of music, game, DVD and video advertising, increasing the impact of the products and the Virgin Megastores brand. Using the same technique we also created a 3D typographical solution for the entire campaign.
The geometric qualities of the design makes it very versatile, working across many platforms and media including CDs, DVD, games video and television advertising."
Lorna Nathan, Virgin Megastores Brand Planning and Research Manager added: "We wanted to create an iconic, contemporary and more dynamic brand image for our product communication. Addiction have risen to the challenge and really proven their creative ability."
(GB)