Sky And Virgin Media Announce New Partnership

Virgin Media and Sky have agreed a new, multi-year partnership that will see the two pay TV companies strengthen their track-record of collaboration and bring an even better viewing experience to Virgin customers with new Sky content and functionality.

As part of the extended deal, Sky's line up of entertainment, cinema and sports channels will continue to be available on Virgin Media’s TV platform, with Virgin customers set to enjoy new Ultra HD linear and additional video-on-demand content from Sky next year.

The new content is set to include Sky Cinema Original films and live sports in UHD, along with unmissable Sky original drama on demand, including shows like Jamestown and the forthcoming comedy Brassic, starring Michelle Keegan.

The news follows Sky's recent commitment to more than double its investment in original programming along with the creation of Sky Studios, their new in-house production company.

It also comes as Virgin Media continues to invest to bring its UHD V6 box to millions of its TV customers, while also expanding its broadband network to deliver ultrafast, reliable connectivity to support the streaming of on-demand programming in the highest picture quality.

NBCUniversal’' suite of channels, including Universal, E! and SyFy, are included as part of the partnership, with Virgin Media customers also able to watch Sky Cinema through the Virgin TV Go app for the first time.

The new deal builds on the already strong relationship and track record of collaboration between Sky and Virgin Media which took another step forward earlier this month as AdSmart, Sky’s addressable advertising solution, became available across Virgin Media households in the UK.