Rushes Feel Phenomenal With Irn Bru!

Post-production company Rushes recently completed a 60-second spot for Irn-Bru for Director Martin Wedderburn and Producer Ray Allen at MTP and The Leith Agency.
Soft drink brand Irn-Bru launched its first new television campaign in over a year with a campaign focusing on what it means to be Scottish, the sense of pride in being a Scot and the pride in the treasured Irn-Bru brand. The piece is both humorous and touching.
The campaign, based on Rudyard Kipling's poignant poem 'If', was created by The Leith Agency and aired only in Scotland. The poem has been skillfully re-written for the ad to capture the Scottish national spirit and successfully combines that sense of Scottish pride with humour and a sprinkling of the trademark Irn-Bru irreverence!
The commercial celebrates everyday life and what it means to be Scottish; football fans sharing the disappointment of a Scotland defeat, a naked couple braving the elements for a New Year's dip, girlfriends discarding their 6 inch heels to walk home barefoot through the puddles after a night partying and a group of friends braving the midges and mud camping in a field.
Adrian Troy, Head of Marketing for parent company Barr Soft Drinks, said: "The 'If' campaign is a change of pace for Irn-Bru. It features our trademark irreverence and humour, but it’s also moving and instills a real sense of pride and what that means for Scots from all walks of life.
This advert celebrates small, everyday scenes, such as dropping your change in a charity box or giving your all at a gig with friends, and uses them to explore what it means to be Scottish as only a much loved product like Irn Bru can."
Rushes' Colourist Simone Grattarola commented: "It was great to work with Director Martin Wedderburn. He had a definite vision of what he wanted but allowed me the space and time to play with each scene. Irn-Bru always produce original and interesting commercials and it was great to be involved in this campaign."
Further information is available at: www.rushes.co.uk.
(KMcA/JM)