ITN On And Cranberry Publishing Team Up To Launch Gamerzine TV

Leading news and multimedia company ITN On is making its way into the world of video gaming, launching the first made-for-mobile games programme.
Gamerzine TV (GZTV) is produced in association with Cranberry Publishing's online portal Gamerzines.com, the home of free digital magazines for gamers.
ITN On, a leading producer of news, entertainment and lifestyle content for multimedia platform will produce a ninety second version for mobile and three minute platform for online outlets. The programmes features gaming news, reviews, previews and tips on how to get to the next level. Presented by ITN On's very own video game fanatic Nathaniel Lippiett, the show will also feature expert opinion from Gamezines.com's journalists, some of the leading games writers in the UK.
To mark the launch of Gamerzine TV, ITN On was given exclusive behind the scenes camera access to Skywalker Ranch to preview the new Star Wars video game, 'The Force Unleashed', due for release in mid September.
Nicholas Wheeler, Managing Director of ITN On, said: "This is a fantastic partnership that enables ITN On to venture into a new sector with a very exciting and credible programme. Using Cranberry's games knowledge and our strong editorial and video packaging skills, we're producing a fantastic new show for gaming fans in the online and mobile space."
Duncan Ferguson, Commercial Director of Cranberry Publishing, said: "This new agreement helps us reach an even bigger audience via ITN On's relationships with mobile and online outlets. The programme is a great fit for our brand and sticks with our philosophy, that high quality online products can be produced and be free to the end consumer."
The programme is available on Orange's new ad-funded mobile service Zap!, ITN's YouTube channel Joost and Blinkx.
Further information is available at: www.gamerzines.com and www.itn.co.uk.
(KMcA/JM)