Orange Joins ITN To Provide Video News Bulletin

Orange has signed up ITN to deliver a new video news bulletin service for its home broadband and Orange World mobile customers.
The new services provided by ITN’s multimedia division, ITN On, will feature the latest UK, world, business, sports and entertainment news. The stories will be delivered as text, stills and video bulletins updated frequently throughout the day to the Orange web site as well as Orange mobiles.
Orange recently integrated its mobile and broadband divisions in order to provide a single portal experience to its customers whether they are on the move or at home. The ITN deal is an example of how Orange will be delivering that experience with content delivered to both the home broadband and Orange World mobile portal.
Orange currently attracts 5 million visitors per month to its homepage. Orange serves 2 million home internet customers and over 15 million mobile customers.
Eric Abensur, Vice President of Broadband for Orange said: "Our customers want up to the minute news on the issues that matter to them wherever they are. We’re now giving them exactly that, whether they are at home or on the move they can keep up to date through Orange."
Nicholas Wheeler, Managing Director of ITN On said: "We are excited about delivering a content and video hosting solution to Orange who required a flexible and innovative approach from its supplier. We look forward to growing the relationship with Orange in the coming months."
(DS)