BBC Library Sales win airline entertainment award

Programming from BBC Library Sales, a division of the corporation’s main commercial arm BBC Worldwide, has beaten off strong competition from five major international airlines to win a major international in-flight entertainment award.
'The Connection' is a short programme package which was reproduced as a boarding and arrival video for Air Canada by Spafax Canada, the media content agency specialising in in-flight entertainment.
It won the Best Single Special Purpose Video at the 14th Annual Avion Awards, held in Seattle at the Annual Conference and Exhibition of the World Airline Entertainment Association (WAEA).
The Connection is a musical trip around our world using a simple word and a popular song to connect mankind with nature in all its forms. It comprises 20 short programmes, combining beautiful footage from around the world with some of the best-loved, internationally known classic songs, from jazz and blues to pop and rock.
Mark Fricker, Director of BBC Library Sales, said: “That our programming contributed to such a major award is testament to its diversity, strength and superiority.”
(GB)