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Broadcast News
25/04/2008
Rushes 'Bring Out The Carnivorous Side' For Fridge Raiders
The opportunity to create a 30-second spot for Fridge Raiders for the Quietstorm agency gave post-production and special effects company Rushes something to get their teeth into!
The "Teen Wolf" spot sees an astonishing event take place as the hero tucks into a packet of Roast Chicken Fridge Raiders.
He gradually transforms into a werewolf and, to his initial horror, fangs appear, along with facial hair, which grows longer and longer the more Fridge Raiders he eats!
He becomes quite taken with his appearance until he realises his girlfriend has returned home and tries to hide... but she's obviously a girl who likes her man to be a bit of an animal!
Rushes said that a great performance from the lead character added "extra sparkle" to the advert.
"Teen Wolf" required the transformation process to be as seamless as possible. This was achieved through subtle enhancement of the prosthetics together with hair and facial adjustments.
Rushes' Colourist Adrian Seery graded the piece, which was finished in Flame by VFX Artist Adam Watson.
Further information is available at: www.rushes.co.uk.
(KMcA/JM)
The "Teen Wolf" spot sees an astonishing event take place as the hero tucks into a packet of Roast Chicken Fridge Raiders.
He gradually transforms into a werewolf and, to his initial horror, fangs appear, along with facial hair, which grows longer and longer the more Fridge Raiders he eats!
He becomes quite taken with his appearance until he realises his girlfriend has returned home and tries to hide... but she's obviously a girl who likes her man to be a bit of an animal!
Rushes said that a great performance from the lead character added "extra sparkle" to the advert.
"Teen Wolf" required the transformation process to be as seamless as possible. This was achieved through subtle enhancement of the prosthetics together with hair and facial adjustments.
Rushes' Colourist Adrian Seery graded the piece, which was finished in Flame by VFX Artist Adam Watson.
Further information is available at: www.rushes.co.uk.
(KMcA/JM)
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