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24/11/2003

Rushes post After Eight Orange spot

Rushes have completed post for an After Eight Orange spot, consisting of six vignettes showing a series of 'British classics' changed in colour to a bright shade of orange.
These scenarios involve a man opening his garage door to find his orange Rolls Royce, a gardener spotting a policeman cycling past in a completely orange uniform, a gentleman strolling past a shoe shop to see a shockingly coloured pair of shoes in the main display, a woman approaching an orange post box, a very vivid prize bulldog at a dog show and finally a closing vignette where we see a young couple enjoying some After Eight Orange.
A voice says: "You see, there is only one British classic that works in orange."
Rushes' Paul Wratten added: "After Eight Orange has a great photographic quality to it. Pre-shooting advice was given regarding the Rolls Royce and some of the questions asked were, 'Can you change the colour of the car in post? If so, what colour do we need to shoot it?' The car used was metallic red, so using a combination of Telecine and Fire we had to isolate the existing colour red and change it to a vibrant orange. Various focus shots were applied to focus the viewer's attention on the orange subject matter. In every scene you have the strange reactions of people not expecting to see the colour orange."
(GB)

VMI.TV Ltd

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