Rushes post entertaining VW spot

Rushes have completed post on a simple but effective commercial for Volkswagen.
A father and young son are outside a store and the boy is riding on a child’s novelty car ride. He rides and rides, day turns to night and he is still in the car. Eventually the father has to drag the boy off the car and carry him off. The viewer then sees that the toy car is a VW. The tag line being ‘Volkswagen, who else?’
Rushes Producer Jonathan Davies said: “The script for this commercial stood out due to its humour and simple narrative. It was beautifully shot on location in North London on a very cold December day, which didn't stop the directors getting a great performance from the two lead actors. The directors wanted a smooth transition from day to night, which was achieved by giving a very specific grade in Spirit by Marcus Timpson. Online time was kept to a minimum, everything needed for the narrative was caught in camera.”
(GB)