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24/08/2007

Telegraph Media Group Signs New Agreement With ITN On

Telegraph Media Group, has announced the signing of a new agreement with ITN's multimedia division, ITN On, to make video programmes for Telegraph Media Group's website: www.telegraph.co.uk
The first of these programmes is Fantasy Football Friday. The weekly show is presented by television sports presenter Jonny Gould, who is joined in the studio by leading Telegraph Fantasy Football competition managers and Telegraph football correspondents and writers.
The Telegraph in conjunction with ITN On and Brightcove, a leading provider of video delivery systems for the internet, will be producing a range of programmes in areas like arts, fashion, and travel. The programmes will be launched between now and the end of this year. All the programmes will be designed with on-demand internet viewing and will draw on the Telegraph's journalism.
The new programmes will build on the success of the Telegraph's daily Business Show which is presented by Damian Reece and Dan Roberts. It broadcasts daily at lunchtime at www.telegraph.co.uk/business
The new deal will also see ITN On produce a Telegraph rolling news programme giving users the chance to decide what they watch and when. It will be constantly updated with breaking news. It will launch in early September and will incorporate unique Telegraph comment and analysis.
ITN On will produce a customised Telegraph show: On This Day. This will make use of archive video footage and will recount an event from history that took place each day of the year. A new item will be published each day and the archive of dates will be accessible for browsing.
Edward Roussel, Digital Editor, Telegraph Media Group said: "The success of the Business Show has encouraged us to move further into video. We will be informing and entertaining our viewers at a time of their choosing. We see ITN On as the ideal partner to deliver high quality, opinionated video content for Telegraph TV. Our investment shows we are committed to quality editorial both in print and online.
Jeremy Allaire, Chief Executive Officer, Brightcove said: "We are extremely excited to be working with Telegraph Media Group, a market leader with one of the most popular and highly respected news properties on the Internet.
"Our partnership provides Telegraph with a powerful new capacity to deliver large volumes of timely Internet video content, while also introducing new revenue streams through online advertising."
(DS/SP)
VMI.TV Ltd

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