Rushes Finish Online Samsung Film

Samsung Mobile’s slimmest mobile phone range to date, Ultra II Edition, has launched online with an eye-popping and humorous film by directors Steve Downer and Richard De Aragues of Mad Cow Films with creative from online viral agency The Viral Factory.
A group of mad scientists set out to prove that millimetres really do matter when firing pies at insects. The film is a marvel of high-speed macro film techniques from one of the world’s top specialist cameraman directors, Steve Downer, working in collaboration with director Richard De Aragues, and producers Nicholas Unsworth and Jonas Blanchard, based at Mad Cow Films.
The team shot high-speed footage of pies being thrown through the air and the insects being hit by droplets of coloured liquids.
Rushes’ Flame and Smoke artists Brian Carbin, Richie White, Paul Hannaford, Matt Jackson and Emir Hasham composited the real pies to the impacts made on the real insects making it appear as though miniature pies were hitting them. The insects were then composited to backgrounds shot on HD Cam. Brad Le Riche added graphics and titles using After Effects.
(DS)