RaceTech To Utilise Pixel Power and Iknowledge Racecourse Graphics

Pixel Power and its integration partner iKnowledge, which was recently acquired by PA Sport, are to implement the first configurable automated data-driven racecourse graphics service in outside broadcast (OB) as part of a major project for horse-racing technology provider RaceTech.
RaceTech is to use Pixel Power’s Clarity 300 character generators and bespoke software from system integrator iKnowledge in six OB trucks for ground-breaking live big-screen coverage at UK race tracks.
Clarity will provide ‘on-demand’ on-screen captions containing racecard content, tote information, betting prices and results, together with a host of new content that includes jockey silks and form content for live coverage on screens around race courses. The bespoke iKnowledge software allows RaceTech to regionalise its broadcasts with location-specific advertisements and sponsors’ logos and messages.
Clarity 300 is a high-performance, single-channel, SD character generator and still store, shallow enough to fit in the shallow racks of an OB truck. iKnowledge provides the technology as an integrated suite on a fixed contract that includes maintenance and upgrades. In the past, the race-course broadcaster had been penalised as any change in operation could prove highly costly.
iKnowledge co-founder and commercial director Kevan Moretti commented: “We are delighted to be working with RaceTech.This is as big as it gets in terms of the delivery of outside-broadcast TV graphics services.The complexities in terms of data handling, infrastructure provision, and the sheer scale of the day-in day-out coverage and production schedule make this the largest and most significant outside-broadcast sports TV project in the UK."
Pixel Power MD James Gilbert commented: “Live OB is a challenging environment for any broadcast technology so operators need reliable, flexible equipment.
"Robust and high-performance, Clarity offers the functionality that OB demands.”
(DS)