9Live to launch in 22 Arab countries

In mid-September, quiz station 9Live will be launching a special call TV window in 22 Arab countries.
The Munich interactive TV channel has reached an agreement with Atlas Interactive, an international provider of access and billing solutions, to broadcast a four-hour call show on the Mlive channel. The live program me “9Live Arabia” will air from 9:30 p.m. to 1:30 a.m. Agreements with additional stations are currently negotiated.
Atlas Group of Companies owns Mlive, which is available to some 300 million people in the Middle East, North Africa, and Europe. 9Live Arabia will be carried via Eutelsat and Arabsat to Arabic speaking countries, including North Africa (Egypt, Libya, Tunisia, Algeria, Morocco, Mauritania), the Middle-East (Syria, Jordan, Iraq, Lebanon, Palestine, Saudi Arabia, Bahrain, Emirates, Qatar, Kuwait, Yemen)as well as some European countries. The new 9Live call TV window is internationally marketed by ProSiebenSat.1 Group’s worldwide marketer, SevenOne International.
9Live Arabia will be produced and broadcast from the 9Live studios in Unterföhring, near Munich. The venture calls for 9Live to act as a full-service provider for the daily Arab call TV show, from technical implementation to casting hosts and processing winnings.
(GB)