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15/06/2006
Ascot to reopen with 1000 Sony HDTVs
Ascot Racecourse Limited (“Ascot”), together with Sony United Kingdom Limited, today announced a major technology agreement with Sony, making Sony the third major company to form a strategic founding agreement with Ascot.
The announcement closely follows the informal opening of the racecourse on Saturday May 27 following its major redevelopment. The renovated Grandstand will include 1000 indoor and outdoor High Definition TV (HDTV) screens from Sony. The displays will deliver betting information and High Definition content, in addition to promotional material. The purchase of the screens enables the Ascot venue to be ready to offer high definition output as networks adopt the broadcast technology.
The agreement structure (also called “Founding Partners scheme”) has been introduced by Ascot as an opportunity for major organisations with compatible and complementary international profiles to gain a close association with Ascot. Allied Irish Bank (GB) and Cisco Systems have both also been announced as participants.
(GB)
The announcement closely follows the informal opening of the racecourse on Saturday May 27 following its major redevelopment. The renovated Grandstand will include 1000 indoor and outdoor High Definition TV (HDTV) screens from Sony. The displays will deliver betting information and High Definition content, in addition to promotional material. The purchase of the screens enables the Ascot venue to be ready to offer high definition output as networks adopt the broadcast technology.
The agreement structure (also called “Founding Partners scheme”) has been introduced by Ascot as an opportunity for major organisations with compatible and complementary international profiles to gain a close association with Ascot. Allied Irish Bank (GB) and Cisco Systems have both also been announced as participants.
(GB)
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