Sony Announce Major HDTV Screen Deal With Ascot Racecourse

Ascot Racecourse, together with Sony UK, have announced a major technology agreement, making Sony the third major company to form a strategic founding agreement with Ascot.
The announcement closely follows the informal opening of the racecourse on Saturday May 27 following its major redevelopment.
The renovated Grandstand will include 1000 indoor and outdoor High Definition TV (HDTV) screens from Sony. The displays will deliver betting information and High Definition content, in addition to promotional material. The purchase of the screens enables the Ascot venue to be ready to offer high definition output as networks adopt the broadcast technology.
The agreement, dubbed a Founding Partners scheme, has been introduced by Ascot as an opportunity for major organisations with compatible and complementary international profiles to gain a close association with Ascot.
Allied Irish Bank (GB) and Cisco Systems have both also been announced as participants.
Douglas Erskine-Crum, Chief Executive at Ascot Racecourse, said: “As we near the formal opening of our redeveloped racecourse next month we are thrilled to announce this new and important agreement with Sony. We chose Sony for two reasons, firstly, we knew that they would have the ability to deliver on a project of this size and secondly they showed us outstanding products with a proven track record.”
“High definition digital signage is growing in importance for world-class venues and Ascot are the first in their field to adopt high definition screen solutions,” commented Paul Hennessy, Director Sony Professional Solutions UK.
“Digital signage is an elegant and impactful way to put across information. It’s a perfect solution for the new and improved Ascot facilities as the quality of the on-screen information for race goers will be far superior,” he said.
(SP)