Sony DADC Teams Up With Kyp In Major Deal

Sony DADC and engagement specialists Kyp have announced a strategic relationship that will see Kyp become the preferred sales partner of Sony DADC's eBridge direct marketing operations in the UK.
The deal will combine Kyp's consumer engagement expertise with Sony DADC's personalisation technology and will start with a corporate communications project for The O2 Arena in London.
The eBridge suite of solutions allows marketers to deliver personalised, rich-media content via an optical media disc, before seamlessly driving them online. eBridge solutions have already engaged millions of consumers in Europe with campaigns for brands including Google, Mercedes and Lufthansa.
The deal with Sony DADC demonstrates the success and growth of London-based Kyp since it launched four years ago. Kyp has grown into a global marketing force by developing unique solutions that consistently deliver high response rates.
Kyp now also has offices in New York, Chicago and San Francisco as well as operations in Germany and China. Its clients include Proctor & Gamble, AstraZeneca, American Express and Microsoft. The company has attracted significant investment from business figures including the Reuben Brothers and Lord Young of Graffham.
Christian Dankl, Head of Business Development of Sony DADC, commented: "We are very excited to announce this strategic relationship. With their unique approach to consumer engagement, Kyp struck us as the perfect organisation to add value to the eBridge proposition."
Nicholas Miller, Chief Executive Officer of Kyp, added: "We are delighted to continue to expand our global capabilities through our relationship with a business like Sony DADC.
"Our engagement solutions have delivered great response rates for our clients and we now look forward to working with Sony DADC to deliver outstanding campaigns for our clients using this exciting technology."
(BMcN/KMcA)