Red Bee Media navigates to AMD technology

Red Bee Media, formerly BBC Broadcast, has announced at NAB 2006 that its Sherpa navigation tool will be available on select AMD-powered PCs and small form factor devices.
The Sherpa navigation tool, which is being launched at NAB, links an interactive programme guide with a powerful search function providing users with a simple way to find the content they want to enjoy.
Red Bee Media also intends to collaborate with AMD on the development of applications to support new advertising models to help enable content owners to increase their return on investment. Building on the Sherpa navigation tool, AMD and Red Bee Media plan to develop enhanced advertising applications, enabling delivery of relevant advertising to individual consumers.
The Sherpa tool is a powerful search and navigation tool, user interface and interactive programme guide that can be customised for specific brands and content owners. Users can explore via any number of TV-Anytime categories including channel, genre, title, studio, director, actor or even plot. Users can listen to, read, play or share visual, audio or textual content and even build their own libraries and playlists, to deliver the most relevant retrievals.
“AMD and leading service provider, Red Bee Media, are working together to offer consumers exciting new capabilities in digital entertainment,” said Joe Menard, Corporate Vice President of AMD’s Consumer Business Segment. “Media applications such as the Sherpa navigation tool are critical to delivering the AMD LIVE! experience of seamless connectivity, interoperability and easy access to consumers’ favorite digital media.” (CD/CL)