Pixotope Launches AI-Powered Graphics Integration Tool

Pixotope Technologies AS has launched Pixotope Reveal, an innovative AI-powered background segmentation tool, that transforms how broadcasters integrate real-time graphics into live productions.

This groundbreaking software enables seamless integration of 2D and 3D graphics without the traditional requirements of green screens, manual rotoscoping or match moving work.

"Pixotope Reveal represents a significant leap forward in broadcast technology," said Marcus B. Brodersen, CEO of Pixotope. "By harnessing the power of machine learning, we're enabling broadcasters to create more engaging content while significantly streamlining their production workflows. Given the rapid advancement of AI technology, we anticipate that solutions like Reveal will quickly become the primary choice for broadcasters, eventually replacing traditional methods like chroma keying for Virtual Studio production. The pace of development in AI and machine learning is extraordinary, and we're positioned at the forefront of this transformation in broadcast technology."

Pixotope Reveal introduces a new paradigm in broadcast AR, allowing presenters to interact naturally with AR graphics in real-time. The software's advanced AI can extract on-screen talent from any background, enabling the seamless placement of graphics both in front of and behind presenters. Combined with Pixotope’s talent tracking solutions, it allows for fully natural integration and interaction between the real and the virtual. This capability eliminates the need for traditional green screens while maintaining broadcast-quality results.

Pixotope Reveal transforms how broadcasters approach live graphics in news and sports productions. For news broadcasts, the software enables dynamic data visualization that adapts to the storytelling and the presenter, allowing anchors to interact naturally with polling data, weather maps, and financial charts.

In sports broadcasting, real-time statistics and analysis can be seamlessly integrated into the live action, with player stats, team analytics, and game data appearing to exist within the physical space rather than merely overlaid on screen.

"The ability to create graphics that truly interact with talent and adapt to the environment is a game-changer for live productions," said Gideon Ferber, Product Director at Pixotope. "Whether it's a news anchor walking through election results or sports commentators breaking down play analysis, Reveal's AI-powered integration creates a more immersive and informative viewing experience."

The software's innovative approach handles multiple talent extractions simultaneously, supporting over 20 people in a single scene while maintaining real-time performance at up to UHD resolution and 60 frames per second. This capability is particularly valuable for sports programs with multiple presenters and news broadcasts featuring dynamic panel discussions.

"After participating in the Beta testing, I can confidently say that Pixotope Reveal is an intuitive and user-friendly tool. My team quickly mastered it and completed testing in a very short time. Unlike traditional keyers designed for blue or green screens, Reveal excels at seamlessly keying subjects from real-world backgrounds. It efficiently outputs fill and key to the Pixotope graphics engine or third-party graphics engines. We believe Reveal holds tremendous potential for both new and traditional media applications." Xia Li, CEO, Happy Elephant.

Sports broadcasters and rights holders can now offer unprecedented sponsorship opportunities with Pixotope Reveal's ability to integrate virtual advertisements naturally into any environment. This capability allows for region-specific sponsor content and enhanced brand integration without disrupting the viewing experience.

www.pixotope.com