IDEASFACTORY premieres first film festival on a train

Channel 4’s IDEASFACTORY, in conjunction with Screen FX, will make movie history this spring by launching the world’s first film festival to take place on board a train.
The Rolling Stock Short Film Festival will see 78 Central Trains carriages in the West Midlands being transformed into moving cinemas throughout April.
Around 70 shorts, produced by both first time and professional film makers from as far a field as Australia and Hong Kong to Wolverhampton, will be screened during the four week event to an audience of over 70,000 passengers. The films will be shown through the network of on-board televisions introduced by Screen FX in December 2005.
Dan Jones, Editor of IDEASFACTORY West Midlands said: “The Rolling Stock Short Film Festival is a unique opportunity to showcase new and established talent to a huge travelling audience. We hope that the inspirational schedule will provide some welcome entertainment for our travelling audience on their daily commute.”
Stephen Ollier, Chief Executive of Train FX (the train operating division of Screen FX), said: “We are delighted to be working with Channel 4 IDEASFACTORY on this interesting initiative. I’m sure this film festival will reach more viewers than most.”
Steve Banaghan, Managing Director for Central Trains, said: “The TVs on trains have proved very popular with our passengers and we are pleased to support the world’s first film festival on a train.”
Passengers will be able to text-vote for their favourite film throughout the festival, with the most popular shorts taking home a cash prize and filmmaking equipment courtesy of Casio. Voters also have the chance to win a one month rail pass each week during the festival.
(GB)