Sony immersed in engaging HD experience at IBC

At IBC this year, Sony demonstrated a wide range of products and solutions that transform production workflow while affording fresh creative options for broadcasters, post production specialists, professional videographers and digital cinematographers.
“The rapid migration towards High Definition has already assured consumers a more immersive, engaging viewing experience,” commented Ian Collis, Vice-President, Marketing, Sony Professional Solutions Europe.
“At IBC this year, Sony is underlining the fact that embracing rich content is a clear opportunity for broadcasters who are looking to differentiate themselves and add value to their product in the face of ever-tighter resources.”
“As the latest Sony portfolio demonstrates, media industry professionals can benefit directly from innovations like High Definition, file-based working and the systemisation of metadata to make better looking programmes,” added Collis. “Better still, they can do it faster and at lower real cost than ever before.”
Sony unveiled a complete family of new High Definition (HD) camera products supersedes the acclaimed HDC-950 for studio and live production/OB applications. These include the HDC-1500, HDC-1550, HDC-1000.
Also on show was the HDC-X310 HD Multi-Purpose Camera capable of delivering clear HD pictures with true 1080-line resolution in interlaced or progressive modes. Its compact dimensions and autofocus lens make it an ideal choice for a range of point of view applications, including mounting on robotic platforms or in a helicopter.
The SRW-5500 ‘dual format’ studio VTR expands the Sony HDCAM SR line-up. Building on the strengths of the SRW-5000, it adds the capability of recording HDCAM as well as HDCAM SR signals.
The enhanced HDW-2000/20 series also builds on the success of the HDW-2000 line-up of HDCAM studio VTRs, adding 1080/23.98PsF and 1080/24PsF recording for 'CineAlta'.
The HVR-A1E professional camcorder further broadens the format’s appeal for entry level HD production. Adding significant features not found on the HDR-HC1E consumer HDV camcorder, the HVR-A1E is optimised for professional use.
See more at Sony's IBC stand or visit www.sonybiz.net for further information.
(SP)