Everyman charity advert campaign teases out 'plum' awareness

Rushes have recently completed work on the sexy new ‘Tease Me’ campaign for Everyman, the Testicular Cancer Charity.
The advert stars a scantily clad Rachel Stevens - and a couple of plums. The gorgeous Ms Stevens is filmed lounging provocatively on a bed and encouraging men to ‘put their hands down their trousers’ and have a good feel.
Though the serious message of the campaign focuses on the need for men of all ages, shapes and colour to regularly feel their testicles for lumps – and what better way to grab men’s attention than a half-naked, seductive female?
Rushes Producer Josh King added: “It was a great project to work on and Rachel was the perfect choice for the job - if anyone can persuade men to put their hands down their pants, Rachel can!”
The release of the advert is timed to coincide with a campaign to run during Cancer Awareness month in June.
(SP)