Advert-Free On Demand Video Arrives

Commercial-free video is on the way thanks to the launch of a subscription service that will allow users to watch video on-demand content without adverts.
The website SeeSaw will launched the service at the end of November and is calling it SeeSaw NonStop.
The Arqiva-owned site is to offer users the option to watch content on the site for free with ads, or pay a fee to enjoy the experience uninterrupted.
Marking SeeSaw's first subscription offering, the service will initially be made available for standard content on the site, later expanding to premium programming.
It will also make SeeSaw the first web-TV viewing platform in the UK to offer on-demand content from Channel 4's 4OD and Channel 5's Demand Five without adverts.
SeeSaw NonStop will be made available at the introductory price of 99p per month until December 31, reverting to its standard monthly price of £2.99 thereafter.
SeeSaw also launched an interactive advertising service called Ad Selector to allow users to choose which adverts they want to watch around content.
SeeSaw said that the two initiatives are intended to "broaden choice for customers and advertisers alike".
(BMcC/GK)