'Entertainment NOW' launched by 3 and APTN

Associated Press Television News (APTN) has signed a deal with video mobile network 3 to provide celebrity entertainment videos to the fastest growing mobile audience in the UK.
The new service, called 'Entertainment NOW', is accessible via 'Today on 3', 3's live entertainment channel and is updated every Tuesday and Thursday including breaking showbiz news. The style of the show is quirky and irreverent, poking fun at the rich and famous, and of course, the infamous. From 'Big Brother' to the Mercury Music Awards, the Venice Film Festival to the MOBO's, APTN Entertainment on 3 is there; up close and personal with the hottest stars. Now over 1.2 million customers on the 3 video mobile network can watch 'Entertainment NOW' on the move.
APTN's Marketing Director, Toby Hartwell, said: "APTN are delighted to be working with 3, the UK's fastest growing mobile operator. 'Entertainment NOW' is a bespoke video mobile product that viewers are sure to find amusing and addictive. It's your inside edge to celebrity gossip and events."
(GB)