Live Aid DVD premieres at European cinemas in DTS Surround Sound

DTS have announced that last week’s premiere event celebrating the newly released Live Aid DVD featured DTS surround sound at many of the cinemas participating in the screenings.
Marking the launch of the new Live Aid DVD box set, cinemas across Europe, including locations in London, Zurich, Milan, Rome, Vienna, Hamburg, and Berlin, featured screenings of a specially prepared compilation from the set.
Many of those theatres chose to deliver the premiere in 5.1-channel DTS Digital Surround using the DTS XD10 Cinema Media Player, thereby providing the ultimate combined audio and visual experience for their audiences.
The four-disc Live Aid DVD was released on November 8 by Warner Vision International contains over 10 hours of historic footage from the live concerts held simultaneously in London and Philadelphia in 1985.
Not only was this an unforgettable event with an extraordinary line-up of performing artists, it also led to over $140 million being raised for the Band Aid Trust, which used the money to help to save lives of those affected by famine in Africa.
Including excerpts from the DVD, such as artist performances, television interviews and documentaries, the event took the audience back in time to what the media had described at the time as “The Greatest Show on Earth.”
David Pope, Director Business Development, CSS and Preshow at DTS, explains: “The 24-bit DTS audio added to the realism of the concert, bringing the sounds of the crowd alive and recreating the atmosphere of this unforgettable event. It is a great honour for DTS to be part of this and we would like to thank Christie Projectors and On Sight for helping us at the event in London.”
Fans can recreate the same experience in their own homes as the DVD release also features a DTS soundtrack.
Proceeds from the sale of the DVD will be donated to the Band Aid Trust. VAT on the DVD as with the Band Aid Single will also be refunded to the charity.
For further information, please visit www.dtsonline.com
(SP)