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Broadcast News
08/11/2024
Channel 4 Teams Up With Klarna
Channel 4 Sales' Content and Creative Solutions team today announces it has partnered with Klarna, the AI-powered global payments network and shopping assistant, for a new contextual advertising campaign launching around Married at First Sight UK this month.
Connecting fan-favourite moments in the show to Klarna's flexible interest-free payment options, the partnership aims to drive consideration of the brand among online shoppers. Featuring the voice of Married at First Sight expert Mel Schilling and referencing key moments from the series, the four-part campaign is live both during the latest series' ad breaks, and more broadly across E4 and Channel 4 Streaming.
Conceptualised by Channel 4's Content and Creative Solutions team and produced by weareseventeen, the partnership is being delivered in collaboration with EssenceMediacom.
Amy Jenkins, Customer & Commercial Leader, Channel 4 said: "Married at First Sight UK continues to drive audiences, being the most streamed show across British commercial broadcaster on-demand (BVOD) platforms in September. Alongside this impressive scale, our partnership enables Klarna to connect to highly relevant moments for their audience, using the MAFS magic to land their message memorably. We are excited to see the ads go live and add to the buzz around the series."
Celine Menzen, Head of European Campaigns, Klarna said: "Our partnership with Married at First Sight UK is an exciting opportunity for us to bring even greater awareness of the benefits that Klarna's Pay Now, Pay in 3 and Pay in 30 options can offer British shoppers."
www.channel4.com
Connecting fan-favourite moments in the show to Klarna's flexible interest-free payment options, the partnership aims to drive consideration of the brand among online shoppers. Featuring the voice of Married at First Sight expert Mel Schilling and referencing key moments from the series, the four-part campaign is live both during the latest series' ad breaks, and more broadly across E4 and Channel 4 Streaming.
Conceptualised by Channel 4's Content and Creative Solutions team and produced by weareseventeen, the partnership is being delivered in collaboration with EssenceMediacom.
Amy Jenkins, Customer & Commercial Leader, Channel 4 said: "Married at First Sight UK continues to drive audiences, being the most streamed show across British commercial broadcaster on-demand (BVOD) platforms in September. Alongside this impressive scale, our partnership enables Klarna to connect to highly relevant moments for their audience, using the MAFS magic to land their message memorably. We are excited to see the ads go live and add to the buzz around the series."
Celine Menzen, Head of European Campaigns, Klarna said: "Our partnership with Married at First Sight UK is an exciting opportunity for us to bring even greater awareness of the benefits that Klarna's Pay Now, Pay in 3 and Pay in 30 options can offer British shoppers."
www.channel4.com
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