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23/02/2015

Fox Searchlight And Channel 4 Announce Partnership

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Fox Searchlight and Channel 4 Sales have announced a partnership ahead of the film release The Second Best Exotic Marigold Hotel which sees the film's stars complete the sentence 'It's never too late to…' a core message of the film.

Replicating Channel 4's award winning 'Faces of 4' campaign, the 50" Marigold inspired spot stars Bill Nighy, Dame Judi Dench, Dev Patel and Penelope Wilton, Celia Imrie, Tena Desea and Lillete Dubey in the first ad break of Channel 4's hit new drama Indian Summers on Sunday 22nd February at 21.10pm.

An Indian-inspired Channel 4 logo will feature in the break as will the dedicated hashtag #NeverTooLate.

The partnership was brokered by Melanie Ball, Partnerships Account Manager, Channel 4 and Robbie Ashcroft, Creative Solutions Manager at Vizeum.

(CD)
VMI.TV Ltd

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