Veset's Nimbus Now Integrated With WS Elemental MediaTailor.

Veset has announced that its cloud playout platform, Nimbus, is now integrated with AWS Elemental MediaTailor.

The integration makes it simple for users to build channels and insert personalised ads entirely in the cloud.

Users can build their channels within Nimbus as usual and use the MediaTailor integration to create rules and push personalised ads based on a number of viewer metrics. With the ad-supported streaming adoption rate outpacing SVOD, combining Nimbus with MediaTailor makes it possible for channel creators to tap into a growing appetite for free, ad-supported content, while ensuring ads are as targeted as possible. Thanks to the integration, Nimbus users can also increase monetisation opportunities by offering advertisers added value of serving ads to those consumers most likely to respond.

Designed to streamline the origination and management of linear TV channels, Veset Nimbus is an all-in-one cloud playout platform that makes it possible to manage and monetise channels through an advanced web-based interface. It features an extensive range of enterprise-grade features and integrations for flexibly delivering video content to OTT and broadcast.

AWS Elemental MediaTailor is a channel assembly and personalised ad-insertion service for video providers to create linear OTT channels using existing video content. The service then enables monetisation of those channels with personalised advertising.

www.veset.tv