Channel 4 Selects Yospace Solution For Personalised Ads

Channel 4 has selected a solution by Yospace to introduce personally targeted video ads across all of its online content.

The broadcaster recently announced that it was moving away from traditional linear ad feeds across its digital properties in favour of dynamically served, targeted ads. Channel 4 will replace its pre-scheduled blocks of inventory, with tailored and targeted live video advertising, which will be available to buy programmatically by the end of the year.

The solution from Yospace provides unique in-stream ad replacement with seamless transitions to and from the advertising. Insertions are performed server-side, so the viewer will see an uninterrupted stream, while being presented with ads that are customised according to their unique user profile. By ensuring seamless and transparent splicing, the consumer perceives a broadcast quality service, but with advertising of such relevance that they stay with the stream.

The recent agreement with Yospace is part of the second phase of the All 4 launch – the broadcaster’s new online destination that presents all of Channel 4’s linear channels, digital content and services in one place, for the first time. All 4, the offering’s new brand identity for its digital platform, initially introduced ad insertion for VOD, and will now use the Yospace solution to launch personalised ad insertion into the live stream.

www.yospace.com