Media Mania Integrates Lawo mc²56 MkIII Audio Production Console

Media Mania has recently integrated the Lawo mc²56 MkIII audio production console, accompanied by Lawo stageboxes, into its latest ultra-high-definition (UHD) outside broadcast (OB) truck.

This technological advancement reinforces Media Mania's position as a pioneering company in the Gulf and Middle East regions, catering to a diverse range of production needs.

Under the leadership of Roland Daou, Founder and CEO of Media Mania, the company prides itself on being one of the few entities in the MENA and Gulf states region that possesses the capabilities to design, coach build, install, and operate their own OB vans. "We are committed to serving the broadcast and streaming sectors in the Gulf and MENA region, be it TV stations or private clients," stated Daou.

Recognising the increasing prominence of the region in hosting high-end sports events and attracting high-profile clients, Media Mania proactively embraces technological advancements. In anticipation of the imminent transition to 4K high dynamic range (HDR) standards in the production world, they have developed and deployed 4K HDR OB vans and 4K portable production units (PPU). Emphasizing the essential attributes of stability, redundancy, and reliability in OB van equipment, Daou emphasized the criticality of selecting reputable equipment manufacturers. For the audio component, Lawo, for him, was an obvious and ideal choice.

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