YooMedia acquires leading gaming channel Fancy a Flutter

YooMedia, the interactive television and mobile entertainment company, has acquired the entire issued share capital of Fancy a Flutter Limited from NDS (a News Corporation company) and gaming and entertainment company Rank Group plc.
Fancy a Flutter is a popular fixed-odds gaming channel which occupies a prominent position on the second page of Sky Digital's interactive menu and also within Sky Active and the Betting Zone. The channel features at least five fixed-odds betting games at any time. The acquisition accelerates YooMedia's entry into the fixed-odds gaming market on digital interactive television.
The move follows YooMedia's acquisition of gaming channel Go-Play TV in December 2003 from Sony Pictures Entertainment.
Commenting on the acquisition, David Docherty, YooMedia's CEO, said: "Our acquisition of Fancy a Flutter consolidates YooMedia's position on the biggest interactive TV platform in the UK. As part of YooMedia's stable of gaming products, Fancy a Flutter will benefit from significant cross-promotion from Go-PlayTV and Sky Active which will increase its audiences and revenues."
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