DIAGNAL Partners With Intigral

DIAGNAL has announced an eSports technology development partnership with Intigral, the media arm of stc Group, unveiling a suite of innovative features for stc play gaming platform.

These new features were launched ahead of the inaugural Esports World Cup (EWC), held between 3rd July and 25th August 2024 in Riyadh, enabling stc to offer a dynamic and immersive gaming experience for the major event. This collaboration is an extension of Intigral and DIAGNAL's strategic technology partnership to support stc in transforming entertainment experiences in the Middle East and North Africa (MENA) region.

stc play is a comprehensive gaming platform that allows gamers to connect, compete, and participate in various tournaments. As the elite and founding partner of the EWC, stc Group hosted major EWC venues for esports matches, as well as community tournaments and fun activities for event participants. The company aimed to elevate the competitive gaming experience at the festival, and increase interaction and engagement through innovative features on stc play.

Intigral and DIAGNAL collaborated to refresh and launch new stc play apps, with multiple language variants, and versions to cater to the popular device platforms in the market. The apps provide real-time updates on player standings, tournament results and predictions, delivering a seamless, all-in-one gaming experience. DIAGNAL integrated new features to amplify fan interaction, such as gameplay video sharing, and match prediction competition and prizes. A new in-app “Shop” offers tournament merchandise, stc products, gaming devices, and digital top up vouchers, for gamers to upgrade their gaming experience.

The new stc play website and apps are currently available in Arabic and English, with additional features in development. To reach a wider audience in MENA, DIAGNAL and Intigral have rolled out apps for the most popular device platforms in the region, covering a wide range of iOS and Android devices.

www.diagnal.com