MultiStory Media Promotes Ana De Moraes To Chief Creative Officer

MultiStory Media has promoted Ana De Moraes to Chief Creative Officer.

With immediate effect, De Moraes now becomes the lead on the label's creative strategy, with an overarching responsibility for its diverse slate of factual and factual entertainment shows, reporting to Tim Carter. The appointment comes as Carter takes up his new role as CEO of both MultiStory Media and fellow ITV Studios label Twofour.

In addition, Will Yapp is to join as Executive Producer for MultiStory Media North and Matt McGough has been named as Head of Development for the label.

Both join a senior creative team that will now report into De Moraes, including Ceri Aston, Creative Director, MultiStory Media North (whom Yapp will report in to); Simone Haywood, Head of Factual Entertainment; Mike Blair, Head of Current Affairs; Mark Rubens, Head of Documentaries; and Executive Producer Mark Scantlebury.

De Moraes joined MultiStory Media shortly after Carter in January 2018 as Group Creative Director to focus on landing new shows and overseeing their debut seasons in production. In that time, she has played a key role in securing commissions and delivering new formats across all channels and platforms, creating the label’s first SVOD commission The Big Flower Fight for Netflix and forthcoming BBC One fashion format, You Are What You Wear.

Previously De Moraes held the positions of Head of New Formats at Twofour, Creative Director of the BBC’s Development Central and Director of Development at Twenty Twenty, where she created big returning formats including The Choir and First Dates.

Tim Carter said: "Ana has been a gamechanger for MultiStory, taking the company into exciting new areas of business and creating innovative new shows. Supported by a brilliant and seasoned team of genre Heads, she brings a modern, entertaining and heartfelt tone to everything she touches."

Yapp has been making documentaries for 20 years, firstly at the BBC and more recently as a freelance director, working for a variety of production companies and delivering both presenter-led films and observational series to the BBC, ITV, Channel 4, Channel 5 and Sky.

Previous work includes making films with Louis Theroux (When Louis met Jimmy and the BAFTA-winning When Louis Met The Hamiltons) Jennifer Saunders, Joanna Lumley, Karl Pilkington and The Monty Python team, to making highly acclaimed series An Island Parish for the BBC and The Circus for ITV.

His most recent credits include BBC2’s Mortimer & Whitehouse: Gone Fishing (series 2 & 3) and the BAFTA-nominated The Real Full Monty and The Real Full Monty: Ladies Night for ITV.

McGough has been with MultiStory Media since April 2018, working on development across all genres. Prior to joining, McGough was at Kalel where he developed shows such as Phone Swap and Stupid Man, Smart Phone.