Factory Media Appoints New Creative Director, Partnerships

Factory Media has appointed Jonathan Bates to the newly created role of creative director, partnerships.

Bates joins Factory Media from video-distribution specialist Rightster where, as director of entertainment, he led the distribution, monetisation and strategy for the MCN's entertainment focused rights-holders, brands and publishers in the UK, US and across EMEA. He was previously head of multiplatform video at ITV, where he was responsible for the UK commercial broadcaster's short form video operation, including programme support, digital firsts and branded content.

At Factory Media, Bates' prime focus is to expand the company's content distribution network from owned media through its 27 lifestyle sports and culture brands, which span print and online. This will involve exploiting a range of broadcasting and licensing opportunities, including launching dedicated YouTube channels, and creating a syndicated publisher network. He has also been charged with formalising Factory Media’s partnerships with creators and talent, and maximising the value of these co-operations through media sales and traditional broadcasting.

www.factorymedia.com

(CD)