Channel 4 Commissions Christmas Themed Buy It Now

Channel 4 has commissioned a new Christmas-themed series of Buy It Now to be hosted by Rylan Clark-Neal and filmed at dock10.

The studio entertainment show that gives sellers and inventors the chance to showcase and sell their innovations to an audience of real shoppers will return in a new peak-time slot for a four-part series. This time round, there's even more trade up for grabs as the innovators will have the opportunity to pitch to some of the UK's biggest national retailers just in time for the busiest shopping period of the year.

In each programme, the sellers are given just 90 seconds to demonstrate their product to an audience of 100 potential customers who each hold a voting handset; if the innovators manage to impress at least one of the 100 shoppers, they get a chance to pitch to a panel of big-name retailers who can make a potentially life-changing bulk order; if not they are spun off the revolving stage, making way for the next seller.

Last series saw a number of sellers successfully have orders placed by the retailers, including Sylvia from Sutton whose nifty solution for tired, sore feet scooped an order with a retail value of £225,175.