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Broadcast News
08/04/2025
Intelsat Introduces Audience Measurement Capabilities
Intelsat has introduced audience measurement capabilities to its VideoNow electronic program guide (EPG), a significant step toward ad-monetisation in the direct-to-home (DTH) free-to-air (FTA) satellite video market.
VideoNow, available on Intelsat's Galaxy 19 platform, has long provided viewers with an easy way to find and access free-to-air content. Now, with its expansion into the Google TV app store through a partnership with Sofia Digital, VideoNow enhances the viewer experience by seamlessly integrating with connected TVs' satellite tuners, making content discovery even more intuitive.
The app is currently available in North America, with plans for expansion to other connected TV platforms.
Beyond improved navigation, the latest update introduces real-time audience analytics, offering programmers valuable insights into viewer behaviour, including:
Real-time visits and unique page views
Channels selected for viewing
Browsing patterns by genre
General viewer location data
These metrics provide content providers with the necessary data to implement targeted ad-insertion strategies, creating new revenue opportunities for providers of DTH FTA services.
Galaxy 19 delivers more than 100 channels across various genres, including news, entertainment, multicultural, and religious programming. Recent additions to the platform include traditional free ad-supported streaming television (FAST) channels such as The World Poker Tour, Euronews, WeDo Amor and Wild TV.
www.intelsat.com
VideoNow, available on Intelsat's Galaxy 19 platform, has long provided viewers with an easy way to find and access free-to-air content. Now, with its expansion into the Google TV app store through a partnership with Sofia Digital, VideoNow enhances the viewer experience by seamlessly integrating with connected TVs' satellite tuners, making content discovery even more intuitive.
The app is currently available in North America, with plans for expansion to other connected TV platforms.
Beyond improved navigation, the latest update introduces real-time audience analytics, offering programmers valuable insights into viewer behaviour, including:
Real-time visits and unique page views
Channels selected for viewing
Browsing patterns by genre
General viewer location data
These metrics provide content providers with the necessary data to implement targeted ad-insertion strategies, creating new revenue opportunities for providers of DTH FTA services.
Galaxy 19 delivers more than 100 channels across various genres, including news, entertainment, multicultural, and religious programming. Recent additions to the platform include traditional free ad-supported streaming television (FAST) channels such as The World Poker Tour, Euronews, WeDo Amor and Wild TV.
www.intelsat.com
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