Sarah Yule Joins Audio-Technica As New Sales Director EMEA

Former Director of Sales at VC-backed music creation start-up ROLI, Sarah Yule has joined Audio-Technica Europe as the new Sales Director EMEA.

Ms Yule, well known in the pro-audio and consumer electronics industry, has spent the last 15 years in both international and senior sales roles at the likes of TL Audio and InMusic and at ROLI was involved in bringing the brand's groundbreaking products to market around the world; driving an impressive growth trajectory through both CE and MI retailers such as Apple, Guitar Centre and John Lewis.

She has a degree in Sound Technology from Paul McCartney's LIPA as well as credits from both Rutgers Business School and Bocconi School of Management.

Commenting on the appointment, she said: "I am delighted to be joining such a respected company dedicated to creating products that are both premium quality and best-in-class. Audio-Technica is a brand with a respect for the art of sound, great history and strong heritage and I am honoured to be part of the team that will ensure it has an exciting and fruitful future for many years to come."

Robert Morgan-Males, CEO of Audio-Technica Europe added: "Sarah is joining Audio-Technica at a fascinating time, as we're continuing to see the lines between professional and consumer products blurred; we believe that Sarah's experience and achievements can help drive growth across the business."