Brett Joins Avid To Lead UK Sales Team

Avid has appointed Simon Brett as Senior Sales Manager for UK and Ireland.
Reporting to the Northern Region Director, Simon will be responsible for all UK and Ireland professional video and audio product sales and will be looking at how to improve, support and optimise the direct and indirect sales channels.
Simon brings a wealth of sales and management experience gained with Broadcast equipment manufacturers over the last 21 years. His management experience over the last eleven years includes roles as Country Manager (Europe) for Discreet Logic (now Autodesk), Managing Director of UK Avid Reseller Tyrell and as Founder and Co-Owner of UK reseller XTFX.
Patrick Jocelyn, VP Sales EMEA, Avid, said: "Simon has the valuable perspective of working on both sides of the fence, having worked in sales management roles for manufacturers and channel partners alike.
"His direct and indirect sales experience and style will be invaluable to Avid, particularly as it moves forward to foster closer customer and sales channel business partnerships.
"I am confident that Simon's skills and experience will be put to good use as we grow Avid's UK and Ireland business into what will be a challenging but exciting opportunity in the coming fiscal year 2009."
(KMcA/BMcC)