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20/01/2004
Denmark celebrates 2004 with BBC Prime
BBC Prime, the British entertainment channel, experienced a viewership surge across Denmark as the nation crossed into New Year 2004.
In figures released today, viewership on BBC Prime on New Year's Eve 2004 increased by 133% in Denmark compared to New Year's Eve 2003.
This covered the slot 22:00 to 07:00 during which British pop star Melanie C hosted a 40th anniversary edition of Top of the Pops, especially for BBC Prime, counting down favourite acts from the show as voted by viewers on the BBC Prime website (www.bbcprime.com). Viewership on the channel peaked just after the New Year at 00:15.
Viewership figures were also up compared to previous Wednesday ratings. BBC Prime viewership was 167% higher on New Year's Eve than the previous Wednesday, Christmas Eve.
BBC Prime Head of Programming, David Weiland, said: "Top of the Pops is the leading, most established popular music programme across the world and its high profile line-up provided the perfect backdrop to New Year celebrations across Europe and Africa."
(GB)
In figures released today, viewership on BBC Prime on New Year's Eve 2004 increased by 133% in Denmark compared to New Year's Eve 2003.
This covered the slot 22:00 to 07:00 during which British pop star Melanie C hosted a 40th anniversary edition of Top of the Pops, especially for BBC Prime, counting down favourite acts from the show as voted by viewers on the BBC Prime website (www.bbcprime.com). Viewership on the channel peaked just after the New Year at 00:15.
Viewership figures were also up compared to previous Wednesday ratings. BBC Prime viewership was 167% higher on New Year's Eve than the previous Wednesday, Christmas Eve.
BBC Prime Head of Programming, David Weiland, said: "Top of the Pops is the leading, most established popular music programme across the world and its high profile line-up provided the perfect backdrop to New Year celebrations across Europe and Africa."
(GB)
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