BBC Prime break new ground in Germany

BBC Prime, the international British entertainment channel, have secured a groundbreaking deal that widens the channel's German digital distribution.
Effective immediately, BBC Prime, is available on ish Plus TV, a new initiative from one of Germany's leading cable net operators which provides digital programming on a large scale.
This deal brings BBC Prime to a potential 1.1 million new homes on the ish TV cable network, with plans to increase this by a further 3.9 million homes as digital capability is extended.
BBC Worldwide Director of Channels, Wayne Dunsford, said: "This is a major step for BBC Prime, putting the channel in a strong position to fully exploit the move to digital. As digital roll-out across the ish network increases, BBC Prime is now placed to enter a major expansion phase in the key German market."
James Bonsall, CEO of ish Plus TV, added: "With ish Plus TV we want to prove that digital TV does not have to mean expensive pay TV. With the introduction of BBC Prime to our new digital offering, we are bringing high quality British entertainment programming to our viewers on a large scale."
(GB)