Grass Valley Reveals iTX Flex And More At NAB

Grass Valley has unveiled its brand new iTX Flex, the industry's first true-cloud automated playout platform.

It also displayed a number of cloud and virtualized playout solutions alongside the iTX Flex at NAB.

With combined content delivery solutions from Grass Valley and SAM, customers have access to a selection of products that vary in order to fit the needs of any operation.

All the platforms that customers have come to rely upon are now available from one supplier, making it easier for customers to choose the right blend of solutions for their business.

iTX Integrated Playout Platform provides true software-based playout in SD, HD or UHD with extensive HDR support. The playout engines support IP (SMPTE 2110, 2022-6 & 2022-2) and SDI, or a hybrid of both. ICE integrated channel playout powered by Morpheus for advanced flexibility, ICE offers multiple channel outputs from a single playlist and supports 2D or 3D graphics templates with dynamic, real-time data.

"Today, virtualization and cloud accessibility are a rapidly growing part of the playout equation. iTX Flex is designed to address this trend and give broadcasters solutions that fit into their workflow while providing them with the flexibility and agility to meet their needs," said Raed Al Tikriti, vice president of content delivery, Grass Valley.

"It's easier than ever to lose audience eyes if content isn't getting in front of the right people in the right place at the right time. We offer a wide range of options that make that delivery possible."

www.grassvalley.com