Macromedia Flex gains momentum powering strategic Internet applications

Macromedia has announced the rapid adoption of Macromedia Flex and the availability of Macromedia Flex Builder, a new integrated development environment (IDE) designed to streamline Flex application development.
Since its initial release in late March, more than 40 organisations, including Lockheed Martin, PC Connection, Telus, the University of Pennsylvania and the United States Senate have become Flex customers. Flex helps organisations unlock the full potential of strategic applications by delivering a more engaging, effective user interface with less effort than traditional page-based web technology.
To further drive adoption and success, Macromedia introduced the next addition to the Flex product line, Flex Builder. Designed to accelerate all aspects of rich Internet application development including interface layout, coding, debugging and deployment, Flex Builder makes it easier for teams to learn Flex faster and produce more results in less time. Flex Builder offers a design view for visual interface layout, a robust MXML and ActionScript code editor and sophisticated debugging capabilities to ensure quality results.
"We're seeing a renaissance in enterprise application development that has been catalysed by Flex and is now moving into the mainstream," said David Mendels, senior vice president, Macromedia. "The applications Flex users have deployed are turning heads around the world and extending the boundaries of what was previously thought possible, both in user experience and development workflow."
Organisations use Flex to add more effective interfaces to a variety of strategic applications including visual data dashboards that deliver more insight in less time, interactive product configurators and streamlined shopping carts that help users navigate complex e-commerce tasks, and customer self-service applications that reduce costly call centre traffic.
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