Tyrell strengthen sales force with new appointment

Tyrell have announced that Steve Biucchi has joined their sales team, providing a digital non-linear video solutions consultancy.
Biucchi, who comes to Tyrell from Mcmillan UK, will be working from each of the company’s three UK offices, in London, Manchester and Bristol representing all products and services offered within the portfolio.
Biucchi, having worked at Panasonic Broadcast for four years and McMillan UK for a similar time (more recently concentrating on HD projects) is perfectly placed to join the Tyrell team. The sole Discreet systems reseller in the UK, Tyrell is also a key reseller of Avid, Digidesign, Sonomic, Apple, Alias, Softimage, Maximum Throughput, Ansytream, corresponding hardware and third party products, with a complete support service and Training Facility.
Simon Brett, managing director, Tyrell, said: “We are delighted that Steve is joining us. He has exactly the right experience to augment the existing team and will be a valuable asset going forward.”
Biucchi responded: “I am really looking forward to working with a team that have an unrivalled knowledge and experience of not just their clients, but the industry at large. Tyrell represents the best in digital non-linear technology not found in any other single portfolio. It will be exciting to be able to offer clients a solution based on serving their creative need backed up by a such an impressive diversity of brands.”
(GB)