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Broadcast News
28/01/2002
Fox Kids launches interactive mobile phone service
FOX KIDS Europe have joined with m-Wise to launch a text-based service for mobile phones aimed at children in the UK.
By utilising the SMS facility on mobile phones, the broadcaster be able to send children new interactive features from the popular children’s website.
Natalie Tydeman, managing director of Online & Interactive Fox Kids Europe (FKE), said: “FKE has now established itself as the leading pan-European provider of online services to children. SMS is a natural extension of these services and our partnership with m-Wise now enables us to provide interactive entertainment to kids wherever they are.”
The service will feature similar services to the network’s website, including offering mobile phone logos and ring tones, competitions and, in the near future, FKE's interactive games channel Fox Kids Play.
Shay Ben-Asulin, of m-Wise, said: "We are working very closely with FKE to develop a fun, entertaining and responsible SMS offering for the UK. These services open up tremendous promotional opportunities as well as integrated advertising prospects across FKE’s TV, online and new mobile platforms.” (GMcG)
By utilising the SMS facility on mobile phones, the broadcaster be able to send children new interactive features from the popular children’s website.
Natalie Tydeman, managing director of Online & Interactive Fox Kids Europe (FKE), said: “FKE has now established itself as the leading pan-European provider of online services to children. SMS is a natural extension of these services and our partnership with m-Wise now enables us to provide interactive entertainment to kids wherever they are.”
The service will feature similar services to the network’s website, including offering mobile phone logos and ring tones, competitions and, in the near future, FKE's interactive games channel Fox Kids Play.
Shay Ben-Asulin, of m-Wise, said: "We are working very closely with FKE to develop a fun, entertaining and responsible SMS offering for the UK. These services open up tremendous promotional opportunities as well as integrated advertising prospects across FKE’s TV, online and new mobile platforms.” (GMcG)
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